Bellerose

Bellerose is a Belgian line started by Jean-Pierre Delhaye, Charly Bouvy, and Patrick Van Heurck in 1989 with a line of men's shirts. Bellerose was named after Bellerose, New York, a small American town just outside New York City, in a nod to the American referents to their approach to style. Van Heurck remains the primary owner and director of design.